About Us & Our Culture
Our story is more of a journey, because we’ve never been good at sitting still. After all, we don’t have wild sides; we have wild souls. For nearly four decades, our trusted solutions have transformed the way people travel. We’re leaders in our category, packing heritage, safety, design sensibility, and street smarts into every product. Based in the Pacific Northwest, we’ve got the great outdoors at our doorstep. From valleys and peaks to banks and backlands, the grounds we roam makes us feel at home. Together with our network of respected retailers, we give everyone the the freedom to wander, the right to be unruly, and the confidence to go more rogue.
Our Heritage Story
Yakima has a history of making bold moves in the name of new horizons. We started as a small machine shop in our namesake city in Washington state. Then in 1979, Steve Cole and Don Banducci, hardcore kayakers and cyclists, acquired the company. By 1984, they put Yakima on the map at the Summer Olympics, decking out every race vehicle with original aerodynamic fairings. Today, we continue to lead the niche we helped establish so many decades ago—with the same enthusiasm for the widest skies and the open road.