Yakima’s Fall 2017 Collection Appeals To The Aging Baby Boomer

“What we found was that many of the aging population of baby boomers are living the active lifestyle, but struggle with tasks such as loading kayaks on their roofs,” Barnum said. “They want to keep their independence and we wanted to help them do that. The type of paddling they do is often low impact, but it still requires an able-bodied individual so loading their crafts on vehicles can take a toll – but they want to do it themselves.”