The Master Athlete – Gear Made for Master Athletes

Last summer, when Yakima’s Garret Barnum invited members of the Oregon Ocean Paddling Society to test some of the company’s sport-rack concept products, he didn’t know that a bunch of little old ladies would show up. The gray-haired women—one of them a 79-year-old paddler—declined any help from Yakima’s Top of Car category director, or anyone else for that matter, when loading their 50-pound sea kayaks on vehicles.

“Maybe they weren’t as able-bodied as they once were, but they’re still strong,” says Barnum, a five-year veteran of the iconic Lake Oswego rack company. “They don’t want to lose their independence or ask for a second person’s help.”

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