Take More Friends. Bring Back More Stories.

About Us & Our Culture

Our story is more of a journey, because we’ve never been good at sitting still. After all, we don’t have wild sides; we have wild souls. For nearly four decades, our trusted solutions have transformed the way people travel. We’re leaders in our category, packing heritage, safety, design sensibility, and street smarts into every product. Based in the Pacific Northwest, we’ve got the great outdoors at our doorstep. From valleys and peaks to banks and backlands, the grounds we roam makes us feel at home. Together with our network of respected retailers, we give everyone the freedom to wander, the right to be unruly, and the confidence to go more rogue.


We’re here to take care of all your gear, so you can arrive fully equipped, relaxed and ready to enjoy the activities and places you love, with the people you love. Whether you ride or hike dirt trails. paddle open or whitewater, ski or fish with your buddies, or just want to take the kids to grandma’s, Yakima’s ready when you are.


At Yakima we provide you with the finest in cargo and gear racks but our work doesn’t end with making great products; we are also stewards of the environment and active in our community. Whether that involves cleaning up trails, supporting our not-for-profit partners, or promoting social initiatives, we make good things happen.


We believe that venturing out on the open road creates shared experiences and memories that last a lifetime. You may forget the exact trail you hiked or the roads you biked but, you’ll always remembers the smiles, the laughter and the stories created along the way.

Our Heritage Story

Yakima has a history of making bold moves in the name of new horizons. We started as a small machine shop in our namesake city in Washington state. Then in 1979, Steve Cole and Don Banducci, hardcore kayakers and cyclists, acquired the company. By 1984, they put Yakima on the map at the Summer Olympics, decking out every race vehicle with original aerodynamic fairings. Today, we continue to lead the niche we helped establish so many decades ago—with the same enthusiasm for the widest skies and the open road.